The Eckhart Consulting Case Competition is an opportunity for undergraduates in the College to practice and demonstrate their analytical skills in a real-world environment. Participant teams will present creative solutions to a prompt from the lifestyle and fitness brand SoulCycle. Their presentations will also receive feedback from consultants at Bain & Company.

Client

SoulCycle is a multinational fitness company owned by Equinox Group, offering indoor cycling and spinning workout classes domiciled in Delaware and headquartered in New York City.

It was founded in 2006 as an indoor cycling studio and has expanded to also sell athletic wear, and accessories. In 2011, Equinox acquired a majority stake in SoulCycle

SoulCycle currently has outlets in the United States, Canada, and the United Kingdom, with 90 studios internationally and 60 locations in the US.

Sponsor

Bain & Company is one of the world's leading management consulting firms. It works with top executives to help them make better decisions, convert those decisions to actions and deliver the sustainable success they desire. For more than 40 years, it has been passionate about achieving better results for its clients—results that go beyond financial and are uniquely tailored, pragmatic, holistic, and enduring.

Bain delivers true results, focusing on strategic decisions and practical actions tailored to clients' unique realities. It engages all levels of an organization from day one, building momentum and capabilities to sustain success.

April 12

Competition Opens

April 17

Info Session: 6-7 PM, STUART 104

April 19

Office Hours with Casing Team: 1-2 PM, REG 404

April 22

Decks Due: 5PM (Use Submission Button Below)

April 24

First Round Presentations: 5-7 PM in Ida Noyes (groups will be notified with a specific time)

May 3

Final Round Presentation (groups will be notified with their specific time slot)

Date TBD

Networking Event for Final Round Candidates with Bain Consultants

Date TBD

SoulCycle Prize Distribution

Part A: How can SoulCycle better engage with the College student demographic through promotional campaigns, pricing strategies, or special events?

Part B: How can SoulCycle counteract its Spring and Summer seasonal declines through the initiatives recommended in the above question?

The SoulCycle client intentionally wanted these questions to be open-ended to see the creative ideas that you recommend based on the informed insights you make through well-presented analysis and critical thinking. This scope allows for groups to take the case in many different ways — there is no one right answer.

Follow this link to open the information session presentation deck.

SoulCycle

First Place: 12 Pack of SoulCycle Classes

Second Place: 4 Pack of SoulCycle Classes

Third Place: SoulCycle Merchandise

Bain & Company

Exclusive networking event with Bain consultants and one-on-one coffee chats with winning team members

Fill out this form to register individually or as a team. For any additional questions, please attend our office hours Friday 4/19 from 1-2PM in REG 404 or contact EC’s Managing Director, Jillian Robertson via email at management.eckhart@gmail.com.