The Eckhart Consulting Case Competition is an opportunity for undergraduates in the College to practice and demonstrate their analytical skills in a real-world environment. Participant teams will present creative solutions to a prompt from the lifestyle and fitness brand TRX Training. Their presentations will also receive feedback from consultants at Bain & Company and the CEO & Founder of TRX.

Client

TRX is a global leader in functional training equipment and education, known for revolutionizing the fitness industry with its suspension band workouts. Trusted by elite athletes, military personnel, and fitness professionals worldwide, TRX empowers users of all levels.

Sponsors

Bain & Company is one of the world's leading management consulting firms. It works with top executives to help them make better decisions, convert those decisions to actions and deliver the sustainable success they desire. For more than 40 years, it has been passionate about achieving better results for its clients—results that go beyond financial and are uniquely tailored, pragmatic, holistic, and enduring.

Bain delivers true results, focusing on strategic decisions and practical actions tailored to clients' unique realities. It engages all levels of an organization from day one, building momentum and capabilities to sustain success.

Equinox is a luxury fitness brand that redefines high-performance living through its unparalleled gym facilities, elite personal training, and wellness opportunities.

April 4

Competition Opens

April 10

Info Session & Case Q&A: 8PM STUART 102

April 14

1st Rounds Due

April 16

2nd Rounds Judged By Bain Consultants

April 24

Final Rounds Judged by TRX CEO & Founder

April 25

Exclusive CEO Networking & Equinox Class

How can TRX best market itself to college students? Specifically, how can TRX position itself as the perfect product for students to have in their dorm rooms?

The TRX client intentionally wanted these questions to be open-ended to see the creative ideas that you recommend based on the informed insights you make through well-presented analysis and critical thinking. This scope allows for groups to take the case in many different ways — there is no one right answer.

TRX

First Place: 2 TRX products & 1 year TRX subscription

Second Place: 1 TRX product & 1 year TRX subscription

Third Place: 1 year TRX subscription

Bain & Company

Exclusive networking at 2nd round judging

Equinox

Exclusive networking opportunity with the TRX CEO at a paid Equinox class

Fill out this form to register individually or as a team. For any additional questions, please attend our info session on Thursday April 10th in Stuart 102 at 8PM or contact EC’s Managing Director, Sophia Gilani via email at management.eckhart@gmail.com.